JPL Strategic Plan: 2021-2025

The Joplin Public Library (JPL) has unveiled a new strategic plan effective through the year 2025. The new JPL Strategic Plan describes the Library’s mission, core values, and vision for future success while also identifying key result areas where JPL will direct its energy and resources over the next several years.


Joplin Public Library
Strategic Plan 2021 – 2025

Approved by the Library Board of Trustees 1.25.21

The Vision of The Joplin Public Library: Our Library is a welcoming community where learning and connection grow and lives are enriched.

The Mission of The Joplin Public Library: Our Library opens tomorrow’s doors today through diverse opportunities to learn, create, explore, and have fun.

At the Core of our Culture We Value:

  1. Respect

We present civility in all circumstances. 

  1. Relationships

Connections broaden horizons. We are better together than we are alone.

  1. A Heart of Service

We help each other live and experience our Mission.

  1. Kindness & Friendliness

We care about each other and all we serve. We demonstrate empathy and compassion.

  1. Inclusion

We value diversity and the freedom of expression. We provide information without bias or discrimination.

  1. Collaboration and Flexibility

We work together to achieve the best outcomes and believe that adaptability is necessary to grow.

  1. A Safe Environment to Explore

The right to free inquiry prospers at our Library. We also foster a right to imagine and innovate, ask and question, seek and find without judgement.


Strategically, JPL Focuses On These Key Result Areas To Move Toward Our Vision, While Living Our Mission:

Key Result Area: SERVICE 


  • Streamline internal processes to allow ease of access for Library users
  • Establish and implement staff and volunteer training for patron interactions and customer service
  • More fully welcome new Library cardholders

Key Result Area: AWARENESS


  • Craft strategic messages to send out on a scheduled basis, based on audience
  • Evaluate and update current signage and other wayfinding material
  • Train staff, volunteers and trustees on how to more effectively market the Library when offsite

Key Result Area: OUTREACH


  • Create partnerships with local businesses and organizations
  • Library staff and trustees attend Chamber of Commerce events alongside the Library Director
  • Expand services for seniors and long-term care facilities 

Key Result Area: INCLUSION


  • Greet Library users warmly and call people by name
  • Incentivize our loyal users and those who attend Library events
  • Finish forming the Friends group and host a membership drive
  • Encourage people to tell THEIR stories of their Library experiences

Key Result Area: ENRICHMENT


  • Ensure the Library has a broad range of materials available to fulfill most user’s needs
  • Create several informational campaigns about Library offerings and resources 
  • Continue to offer enhanced virtual programming, and when COVID is less of a concern bring back live programming with a renewed focus



Thank you to our local media for covering the story of our new plan! View their coverage here:

KSN/KODE/Four States Homepage

The Joplin Globe

KOAM/Fox 14 


Wi-Fi for all! JPL adds Wireless Services

Users can now enjoy new, exciting opportunities to access broadband technologies, following the receipt of funding from the CARES Act and Missouri Department of Economic Development. Grant funds have been used to purchase 100 wireless mobile hotspots from T-Mobile and an outdoor wireless access point.

The mobile hotspots are capable of providing Wi-Fi for up to 15 devices. Active Library users may check-out a hotspot at the Library at 1901 E. 20th Street, during scheduled business hours, or may place a hold on the item using the online catalog found at Curbside pickup for items is also available. The check-out period for the hotspot device is set at 21-days.

The recently installed outdoor wireless access point is being used to boost the Library’s internet signal. Free public Wi-Fi is now available 5am-midnight in the parking lot and outdoor areas of the Library.  No Library card or password is necessary.

“COVID-19 has made it more apparent that broadband access is lacking for many of our community members,” said Library Director Jeana Gockley. “By providing these resources, we are striving to increase access, and in turn, strengthen our community.”

These projects were supported by the Institute of Museum and Library Services under the provisions of the CARES Act as administered by the Missouri State Library, a division of the Office of the Secretary of State, and from the Missouri Department of Economic Development.

Binge Boxes for DVD-checkout

We are introducing a Binge Box media collection, a new type of material offering that will help maximize the home movie experience for Library users. Binge Boxes are themed collections of DVD titles packaged together for ease and convenience. Each Binge Box contains anywhere from four to six different popular and/or nostalgic DVD titles pertaining to the Box theme. By checking out a Binge Box, Library users will be able to watch multiple movies with just one borrow.

An example of one of the collections is: “‘80s Imagination Movies”; included inside are the following DVD titles: The Goonies, Beetlejuice, The Dark Crystal, Labyrinth, Weird Science, and Ghostbusters. This Binge Box will count as one item and be eligible for a 7-day check-out period with possibility of renewal if the item does not have any other placed holds. There are more than 50 other Binge Box collections for checkout including “This Movie Will Self Destruct,” “Take a Look Under the Hood,” ”Superheroes,” and “The American Military.”

“Our new Binge Box collection makes movie check-out quick and easy,” said Library Director Jeana Gockley. “Select a collection, check it out and enjoy up to six great movies!” This new media collection was purchased using funds awarded through the Lemons Family Charitable Trust, which seeks to provide grants to local charitable institutions. Active Library users may check-out a Binge Box at the Joplin Public Library at 1901 E. 20th Street, during scheduled business hours, or may place a hold on the item using the online catalog found at Curbside pickup for items is also available. For more information about this new offering, please contact Chelsey Gatewood or Jeana Gockley by phone at 417-623-7953 or email at or

Since 1902, JPL has been fulfilling the information needs of citizens of Joplin and the surrounding community. JPL offers content to meet the informational, recreational, cultural enhancement and continuing educational needs of the general public.

Joplin Library News – Schooling at Home

The Joplin Public Library is excited to announce a library-wide initiative to support learning this fall. The Children and Teen Departments have developed several programs and resources to support parents and caregivers with schooling at home in whatever form that may take.

Families can find curriculum help, homeschooling laws, virtual educational resources, social opportunities and more on our brand new “Schooling at Home” webpage:

The webpage also includes a comprehensive list of virtual and remote learning information for local school districts, as well as state standards for Missouri, Kansas, Oklahoma, and Arkansas. Finally, the webpage includes an annotated list of electronic library resources, including test prep and homework help databases.

Joplin Public Library also offers the following services to supplement schooling at home: 24/7 wireless internet access in the Library parking lot, Inter-Library Loan services, and test proctoring.

According to a survey conducted by JPL, 60% of parents and caregivers who responded (61 responses total) plan to conduct school at home this fall in some fashion. An interest in homeschool resources provided by the Library was noted by 52% of respondents, and 23% hoped to see some type of online community of support from the Library on behalf of parents and caregivers schooling at home.

Library staff will use survey results to prioritize fall and spring programming offerings, with more details on programming for families, children, and teens coming soon!

The Teen Department’s first fall program is First Impact, a virtual education course for parents of new drivers, on Tuesday, September 1, from 6 to 7 p.m. via Zoom. The program is free, open to the public, and registration is required at

For more information, call the Library at 417-623-7953

Upcoming Closings